Privacy Policy

1. Introduction
BrightPeeps, Inc. (“BrightPeeps”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy describes the types of information we collect from website visitors and users of our Shopify apps, how we use it, and the choices you have about your information.

2. Scope
This Privacy Policy applies to the collection, use, and disclosure of your personal information when you visit our website (https://www.brightpeeps.com/) or use our Shopify apps.
It does not cover any third-party websites or services that you might access through links provided by us.
These sites operate independently from BrightPeeps, and they have their own privacy practices. Any personal information you provide to these external websites will be subject to their own privacy policies.
We are not responsible for the actions or policies of these independent sites, nor do we control their content or privacy practices.

3. Information We Collect
We collect different types of information depending on how you interact with us:

Website Visitors:

• Contact Information: Name, email address, phone number, company name, and job title when you submit inquiries through our contact form or apply for careers.

• Usage Data: We use Google Analytics and other tracking tools to collect information such as browser type, OS, IP address, device identifiers, referral source, and timestamps.

Shopify App Users:

• Accessing Orders: Our apps automatically access necessary order data (e.g., order ID, customer info, products) to function.

• Accessing Store Information: We collect basic store details (e.g., store URL, owner email) to ensure app performance.

• Accessing Customer Information: Names, emails, and payment details may be accessed to process orders and communications.

• Accessing Product Collections: Product titles, IDs, and pricing to enable filtering.

• Accessing Shipping Information: Shipping rates are used for updating logistics info.

• Usage Data: In-app activity like button clicks and feature usage helps us improve app performance.

• Third-Party Tracking: We use tools like Google Analytics, Mixpanel, Facebook Pixel, and others for analytics and marketing. Please refer to their respective privacy policies for details.

4. How We Use Your Information
Website Visitors:

• Website Improvement: To analyze traffic and enhance UX.

• Responding to Inquiries: To reply to submitted questions or requests.

Shopify App Users:

• App Functionality: Order syncing, customer interactions, and feature configurations.

• App Improvement: Analyzing trends via anonymized data.

• Support: Communicating via support email (contact@brightpeeps.com).

General Uses:

• Personalization: Tailoring experiences based on user behavior.

• Targeted Advertising: Using anonymized data with platforms like Facebook Pixel. We never share your personal info with advertisers.

We strive to maintain transparency and aim to give you more control over the data shared with our apps.

5. Disclosure of Your Information
We may disclose your information if required by law.
We do not sell or share your personal data with third parties without consent.

6. Consent
By submitting forms or browsing our website, you consent to our collecting and using your personal data for stated purposes.

7. Data from Third Parties
If we receive your information from a third party (e.g., partners, subscribed clients), it is subject to their own privacy policies. We recommend reviewing their policies for details.

8. Brand Likeness and Testimonials
BrightPeeps may showcase client testimonials or feedback publicly unless a written request to withhold it is received. We may also promote such content across platforms unless instructed otherwise.

9. Purpose and Legal Basis
We process your personal data with your consent to:

• Provide and improve our services.

• Offer technical and customer support.

• Send marketing communications or updates.

• Fulfill contractual obligations.

10. Security
We apply industry-standard precautions to protect your personal data from unauthorized access, misuse, loss, or alteration.

11. Data Retention
We retain your data only as long as necessary for the purposes stated in this Privacy Policy, unless otherwise required by law.

12. Children’s Privacy
We do not knowingly collect information from anyone under 18. If you’re a parent or guardian and believe your child has submitted personal data, contact us for its removal.

13. Cookie Policy
Cookies are used for storing user preferences and analytics. This data helps us improve your user experience.

14. How We Use Cookies

• Necessary Cookies: Enable core website functionality.

• Preferences: Remember user choices and settings.

• Analytics: Track usage patterns to improve service.

• Marketing: Facilitate personalized ad experiences.

Some third-party partners may also set cookies.

15. Your Data Privacy Rights
Depending on your location and local laws, your rights may include:

15.1 Right to Access: You can request copies of your data.
15.2 Right to Rectification: You may ask us to correct inaccurate data.
15.3 Right to Erasure: You can request data deletion unless legally necessary.
15.4 Right to Restrict Processing: Limit how your data is used.
15.5 Right to Portability: Get your data in a structured format.
15.6 Right to Object: You may object to certain processing based on your situation.
15.7 Right Not to Be Discriminated Against: You won’t be treated unfairly for exercising your privacy rights.

16. Changes to This Privacy Policy
BrightPeeps reserves the right to update this policy at any time. Material changes will be communicated on our website. If BrightPeeps is acquired or merged, your data may be transferred to the new entity.

17. Google Inc.
We use Google reCAPTCHA for security. Your usage implies consent to Google’s terms. This may include IP and device data shared with Google.

18. Accept Terms and Conditions
By using our website or services, you acknowledge that you’ve reviewed and accepted our Privacy Policy and Terms.

19. Questions and Contact Information
For privacy-related questions, contact us at:
Email: contact@brightpeeps.com
Contact Form: https://www.brightpeeps.com/contact-us/